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The foundation of Herbloom is a story of tradition, transformation, and multi-generational excellence. We've evolved from mastering ancient textile crafts to becoming a modern lifestyle brand. Here are the defining moments that shaped our journey and continue to inspire our collections today.
The journey began with the visionary efforts of our grandfather, Vallabh Chand Ji Daga. His deep passion for Indian craftsmanship led him to introduce the exquisite art of Bandhani to Jodhpur. A strategic early move to establish an office in Mumbai successfully positioned our traditional craft for national growth.
To meet the accelerating demand for our high-quality textiles, the next generation, led by my father, Hukam Chand Ji Daga, established a dedicated factory in Basni, Jodhpur. This critical expansion ensured quality production and established our reputation as a leading export house, sharing India's rich textile artistry with the world.
Our family enterprise significantly expanded its manufacturing capacity and embraced modern technology. We introduced state-of-the-art machinery for printing and fabric processing, marrying traditional craftsmanship with contemporary standards. This period of innovation laid the groundwork for the future by allowing us to diversify into home furnishings, decor, and a wider range of high-quality printed garments.
Inspired by the success in lifestyle products, we proudly launched Herbloom. This exclusive online platform was created to bring our curated collections—including women's apparel, scarves, bed linens, and home decor—directly to you. Herbloom is the culmination of our family's legacy, representing our commitment to quality, accessibility, and modern style.
Every piece built at Herbloom is rooted in a multi-generational tradition of meticulous craftsmanship. Our production journey, from the selection of the finest fabrics to the application of advanced printing technology, is governed by a singular commitment to durability and excellence.
Our story began with introducing the exquisite art of Bandhani, and that deep respect for authentic Indian artistry still guides us. We seamlessly blend traditional methods with modern design, creating products that are both globally relevant and culturally rich.
Herbloom is your destination for both personal style and home comfort. Leveraging our expertise in prints and textiles, we offer a curated selection of products—from vibrant women's apparel and scarves to stylish home furnishings and decor.
Crafted for Enduring Quality
Every piece at Herbloom embodies our generations-long commitment to crafting with intention. Our family's legacy began with mastering the intricate art of Bandhani, instilling in us a profound respect for the fabric from the very first thread.
By combining this heritage with modern textile technology, we ensure that every yard of fabric used for our women's apparel, scarves, home furnishings, and decor meets the highest standards. We don't just create products; we weave a story of quality that is meant to last. When you choose Herbloom, you aren't just buying beautiful design; you're investing in textiles that honor tradition and are made to enrich your life for years to come.
Through decades of growth, our family business has always been guided by the value of philanthropy and a deep commitment to the people and communities we work with. Herbloom carries this legacy forward, viewing every supplier and artisan as an essential partner in our journey.
This shared commitment ensures that the excellence you find in our women's apparel, home furnishings, and decor is built on ethical practices and mutual respect. We believe that by fostering strong, long-term relationships with the weavers, printers, and suppliers—from our roots in Jodhpur to our global network—we are not only preserving the authenticity of Indian craftsmanship but also building a stronger, more responsible future for our industry. Every purchase supports this collective journey of tradition, quality, and positive community impact.